This is a method for examining the internal strengths and weaknesses of an organisation, the opportunities and threats presented by the outside world and how these factors affect problem-solving.
SWOT stands for Strength, Weakness, Opportunity and Threat.
First one clarifies the problem by formulating the desired objective, the goal to be achieved. Then the following factors are identified:
- strengths in the organisation that can be used to attain the objective
- weaknesses in the organisation that make it harder to attain the objective
- opportunities in the outside world that can help the organisation to attain the objective
- threats in the outside world that can make it harder for the organisation to attain the objective
This inventory is then used to work out a plan of action for attaining the objective.
See also the application Developing a democratic organization