This is a method for examining the internal strengths and weaknesses of an organisation, the opportunities and threats presented by the outside world and how these factors affect problem-solving.

SWOT stands for Strength, Weakness, Opportunity and Threat.

First one clarifies the problem by formulating the desired objective, the goal to be achieved. Then the following factors are identified:

  • strengths in the organisation that can be used to attain the objective
  • weaknesses in the organisation that make it harder to attain the objective
  • opportunities in the outside world that can help the organisation to attain the objective
  • threats in the outside world that can make it harder for the organisation to attain the objective

This inventory is then used to work out a plan of action for attaining the objective.

See also the application Developing a democratic organization

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Posted in Method Bank, Methods