Focus group

A focus group enables everyone to participate effectively by valuing and commenting on a particular theme. It lays a foundation for a plan of action by providing a comprehensive picture of the present situation. Its uses include measuring quality, drafting a questionnaire, defining key concepts and processing dissatisfaction. There should not be more than 25-30 participants. The method consists of the following steps:

  • formulate a theme
  • brainstorming
  • setting priorities – individually or together
  • assessing the present situation – individually or together
  • joint analysis

See also the application Focus on the agenda

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Posted in Method Bank, Methods